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NEWS
Salesforce to Acquire Fin to Boost AI Capabilities
Salesforce signed a definitive agreement to acquire Fin, an industry-leading customer agent company, on June 15 for approximately $3.6 billion. Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that
Joseph K
Jun 23
Scope of Salesforce Attacks Expands as Icarus Leaks Data
The latest wave of Salesforce data thefts impacted several technology and cybersecurity companies, and the extortion group behind the attacks indicated more victims are coming. The attacks first came to light June 17 when Salesforce disabled integration with Klue's Battlecards application following a breach at the app vendor. Cybersecurity vendor Huntress was the first company to publicly acknowledge its Salesforce data had been compromised, and extortion group Icarus took cr
Joseph K
Jun 23
The Age of Salesforce Projects Is Ending
For years, organisations have approached Salesforce in the same way: define requirements, build a solution, go live, and move on to the next project. It made sense when Salesforce was primarily a CRM. Businesses implemented it to solve a specific problem, delivered the project, and measured success based on whether it was completed on time and within budget. https://www.theglobalrecruiter.com/the-age-of-salesforce-projects-is-ending/
Joseph K
Jun 22
Salesloft Drift OAuth Token Breach Enables Salesforce Data Theft in UNC6395 'Icarus' Attack Campaign (August 2026)
Between June 8 and June 18, 2026, a widespread data theft campaign targeted organizations using the Salesloft Drift integration with Salesforce. The threat actor, tracked as UNC6395 (also referenced as 'Icarus'), exploited compromised OAuth tokens issued to the Salesloft Drift application, enabling unauthorized access to Salesforce customer instances via API. Over 700 organizations, including major technology, security, and SaaS companies, were affected. The attacker systemat
Joseph K
Jun 21
Salesforce (CRM) to Acquire Fin for $3.6 Billion, Analysts Upgrade Stock
On June 20, 2026, Salesforce CRM announced its intention to acquire Fin, a customer agent platform, for approximately $3.6 billion. This acquisition aims to enhance Salesforce's capabilities in handling complex customer inquiries through its AI Agent across various channels, including live chat and messaging apps. The deal is anticipated to finalize in the fourth quarter of Salesforce's fiscal year 2027. https://www.gurufocus.com/news/8924466/salesforce-crm-to-acquire-fin-for
Joseph K
Jun 20
Salesforce shifts to usage-based pricing, reports strong Q1 FY27 growth and $6.6B free cash flow
Salesforce is moving from traditional seat-based SaaS pricing to a metered, usage-based model focused on workflow, aiming to become the key metering layer for enterprise software. In Q1 FY27, the company reported 13% revenue growth, a 34.8% non-GAAP operating margin, and $6.6 billion in free cash flow. Its newer data and agentic software layers are growing three times faster than legacy applications, supported by innovations like audit-lineage and zero-copy federation that cr
Joseph K
Jun 20
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