Salesforce to Acquire Fin to Boost AI Capabilities

Salesforce signed a definitive agreement to acquire Fin, an industry-leading customer agent company, on June 15 for approximately $3.6 billion.

Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that outperform top commercially available frontier models.

https://www.demandgenreport.com/industry-news/news-brief/salesforce-to-acquire-fin-to-boost-ai-capabilities/53443/