Salesforce has signed a definitive agreement to acquire m3ter, a London-based metering and rating platform built for consumption-based billing. The deal will integrate m3ter’s infrastructure natively into Agentforce Revenue Management, giving Salesforce customers the ability to launch, track, and bill usage-based and outcome-based pricing models without leaving the platform. Financial terms were not disclosed. https://thenextweb.com/news/salesforce-acquires-m3ter-consumption-

The tech industry continues to undergo layoffs. Today, news broke that Salesforce is laying off employees tied to Agentforce, its flagship AI product. The move comes just days after CEO Marc Benioff said AI was helping the company ship more code—without hiring more engineers. https://www.inc.com/georgia-fearn/salesforce-announced-billion-in-ai-revenue-now-laying-off-staff-tied-to-product/91358471

Salesforce (CRM) slipped even as it doubled down on AI-led monetization. The company signed a definitive agreement on Monday to acquire m3ter, a metering and rating platform focused on consumption-based monetization. The deal will bring real-time metering, rating, and billing tools into Salesforce’s Agentforce Revenue Management, helping businesses move from fixed subscriptions to flexible, AI-driven pricing models. https://seekingalpha.com/news/4601603-salesforce-acquires-m3

So, here’s a problem for all the attendees at last week’s Salesforce Connections conference for Marketers in Chicago took home with them - research suggests that 81% of professionals trust agentic AI with their customer data. One problem - only 36% of customers, the people you’re marketing to, agree with that sentiment. Trust and AI are, of course, handcuffed together in an tense eternal tango, with the falling trust levels reported by various surveys suggesting that one of t

Salesforce has become the operational center for customer relationships. It tells teams who the customer is, what they bought, what they need, and where they are in the customer journey. But for many organizations, the communications that shape the customer experience still happen somewhere else. Customer letters, onboarding packets, claims updates, billing notices, service correspondence, disclosures, emails, and regulated communications are often created and delivered thr

Government agencies are moving artificial intelligence (AI) pilots into production at a pace that could make the public sector the largest adopter of agentic AI, according to Paul Tatum, executive vice president of global public sector solutions at Salesforce. As agencies face mounting budget pressures and citizen expectations for digital-first experiences, Tatum said AI agents are already proving their value in real-world government operations. https://www.meritalk.com/artic