Salesforce announced Monday the latest version of its AI agent platform as the company looks to lure enterprises to its AI software in an increasingly crowded market. The customer relations manager giant unveiled the new platform, branded Agentforce 360, ahead of its annual Dreamforce customer conference that kicks off October 14. This newer version of Agentforce includes new ways to instruct AI agents through text, a new platform to build and deploy agents, and new infrastru

Marc Benioff, the billionaire CEO of Salesforce, has announced his full support for President Donald Trump and is urging the deployment of the National Guard to address ongoing issues in San Francisco, a significant shift from his long-standing support for left-leaning causes. Benioff, whose company donated over $23 million to the Tides Foundation between 2022 and 2024, made the statement in a recent post on X, highlighting concerns about public safety and urban decay in the

B2B marketing has long been a grind of manual campaign builds, siloed data, and missed opportunities in crowded inboxes. Salesforce is now pushing back against that inertia with Account Engagement+, a significant upgrade to its B2B marketing automation platform. The core of this evolution lies in what Salesforce is calling ‘Agentforce Campaign Creation,’ a new feature leveraging Salesforce Agentic AI to dramatically streamline the campaign lifecycle. https://www.startuphub.ai

Marc Benioff has long been San Francisco’s liberal-leaning billionaire, the tech executive who funded homeless services, donated to the city’s public schools, and hosted Hillary Clinton fundraisers. But in a new, wide-ranging phone interview with The New York Times from his private plane, Benioff revealed a political transformation that seemed to surprise even his own communications team, despite the fact that Salesforce has hundreds of contracts with the federal government

The chilling reality of a Salesforce.com data breach is a jarring wake-up call , not just for its customers, but for the entire cloud computing industry. In recent months, a wave of cyberattacks has targeted cloud-based platforms that house and process massive amounts of personal and corporate data. The latest extortion attempt is from Scattered LAPSUS$ Hunters, a group that claims to hold stolen data from 39 companies, with Salesforce and its integrations at the center of

Salesforce has launched its new IT service management (ITSM) product: Agentforce IT Service. ITSM solutions help IT teams manage the services they offer across the enterprise. That includes troubleshooting, configuring devices, running applications, granting access to them, and more. As teased last month , Agentforce IT Service will become a key fixture of Service Cloud, as Agentforce for HR Service did in May earlier this year. HR Service solutions similarly support issue re

Whatfix , the global AI-native platform for enterprise automation, today announced a major milestone for its upcoming  AI product, Seek for Salesforce . Set to officially launch in early 2026, Seek for Salesforce has successfully completed all the challenges in Salesforce Trailhead Admin Beginner and Intermediate courses, a milestone that demonstrates its ability to empower admins and developers by handling complex, real-world tasks traditionally performed by certified Salesf

The fragmented, legacy ITSM model is fundamentally broken,” declares Muddu Sudhakar, SVP & GM of IT & HR Service at Salesforce, with the confidence of someone who’s spent 25 years watching enterprises burn millions on ticket queues. In an attempt to redefine this tedious, ticket-based drag, Salesforce is officially introducing Agentic IT Service. https://salesforcedevops.net/index.php/2025/10/09/salesforce-turns-20-years-of-service-excellence-into-agent-first-it-service-revol

Salesforce is bringing agentic AI to IT service management (ITSM) . The CRM giant is taking aim at competitors like ServiceNow with Agentforce IT Service, a new IT support suite that leverages autonomous agents to resolve incidents and service requests. The suite includes an agentic IT service desk that provides end-to-end IT service management functionality compliant with ITIL processes , AI agents that work together as subject-matter experts (SMEs) to support employees an

Salesforce will announce next week two new capabilities designed to make its AI agents more versatile and useful for businesses, Axios has learned. Why it matters: Salesforce faces growing competition from tech giants with their own large language models and startups focused on AI customer service. Zoom in: Salesforce agents will now have the power of speech and new hybrid reasoning skills. https://www.axios.com/2025/10/09/salesforce-dreamforce-agents-voice