At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360 , the fourth edition of Agentforce. Agentforce 360 is the foundation for enterprise-grade artificial intelligence (AI) agents, now featuring a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities, according to company officials. It incorporates Data 360, the unified data layer that gives every agent context. https://ww

At Dreamforce 2025, Salesforce centered its entire narrative around a single concept: the agentic enterprise. Every announcement, demo, and customer story pointed toward a vision where AI agents drive business operations, decision-making, and collaboration. The company is aligning its products, platform, and partnerships through Agentforce 360, the core of the Salesforce 360 ecosystem that connects people, data, and systems in an intelligent, trusted framework. https://www.co

Salesforce Inc. Chief Executive Officer Marc Benioff apologized for calling on President Donald Trump to send the National Guard to San Francisco, after almost a week of public criticism from local allies and government officials for his statements. https://www.seattletimes.com/business/salesforces-benioff-apologizes-for-pro-trump-national-guard-comments/

Salesforce Inc. is moving from the hype phase of generative AI into doing the harder engineering work to create the agentic enterprise . The Dreamforce 2025 conference this week showed us that the company that created the original software-as-a-service model now wants to lead what we call  service as software . In our view, this represents a profound revolution, not just in technology but in business. In a world where AI agents deliver outcomes across systems of record, syste

Salesforce CEO Marc Benioff apologized Friday for comments suggesting that President Trump should deploy the National Guard to San Francisco, saying he no longer believes it is necessary.  “Having listened closely to my fellow San Franciscans and our local officials, and after the largest and safest Dreamforce in our history, I do not believe the National Guard is needed to address safety in San Francisco,” Benioff wrote in a post on X.  https://thehill.com/policy/technology/

Salesforce CEO Marc Benioff apologized on Friday for making comments in support of President Donald Trump potentially sending federal troops to San Francisco, where his company is based.  “Having listened closely to my fellow San Franciscans and our local officials, and after the largest and safest Dreamforce in our history, I do not believe the National Guard is needed to address safety in San Francisco,” Benioff wrote in a post on X. https://www.cnbc.com/2025/10/17/benio

Salesforce billionaire Marc Benioff backtracked on Friday from comments suggesting President Donald Trump should send the National Guard to San Francisco. The tech CEO’s remarks initially drew a wave of criticism. “Having listened closely to my fellow San Franciscans and our local officials, and after the largest and safest Dreamforce in our history, I do not believe the National Guard is needed to address safety in San Francisco,” Benioff posted on X on Friday. https://www.c

Salesforce (CRM.N), opens new tab shares jumped more than 6% in premarket trading on Thursday, after the company forecast faster revenue growth in the coming years, easing concerns that AI tools were eroding demand for its software. The Marc Benioff-led company had posted its first revenue decline in about three years earlier this year, sparking fears that businesses focused on AI investments were cutting back on what has long been essential customer management software. Tha

Hackers said they published data on more than five million Qantas Airways customers this weekend, fulfilling a threat to do so unless paid a ransom. The leak appears to be one of the first confirmed data dumps from hackers who claim to have a hoard of data stolen over the summer from dozens of companies’ Salesforce accounts. https://www.wsj.com/articles/salesforce-linked-security-breach-fallout-escalates-with-qantas-leak-e42913fd

Marc Benioff doesn't think enough companies have figured out how to adopt AI. "Customers are getting their head around how to deploy AI," Benioff, the CEO of Salesforce, told CNBC host Jim Cramer on Tuesday. Earlier on Tuesday, Benoiff kicked off the Dreamforce conference at San Francisco's Moscone Center with a keynote, where he touted how clients such as Williams-Sonoma and Dutch jewelry maker Pandora have adopted Salesforce's AI products. https://www.businessinsider.com/s