Salesforce willing to lose money on AI agent licenses when customers are locked in

Salesforce's chief revenue officer has said that he is relaxed about the CRM giant losing money on AI agent seat-based licensing in the long term because it will have many more years to "monetize" such customers.

The SaaS vendor has introduced an Agentic Enterprise License Agreement (AELA), a flat, seat-based arrangement that CEO Marc Benioff said was becoming popular among customers. It had previously mooted per-conversation and consumption-based pricing for its AI agent platform, on which it is staking its future.

https://www.theregister.com/2025/12/15/salesforce_ai_monetization/