Salesforce and HubSpot reshape partner programs for the AI era

HubSpot and Salesforce both recently announced major changes to their partner programs — moves that executives say will improve quality and help partners deliver better AI-driven outcomes. But analysts and partners see something bigger: a strategic reset as both companies compete to remain central platforms in an AI-driven software stack.

https://martech.org/salesforce-and-hubspot-reshape-partner-programs-for-the-ai-era/