Salesforce to raise prices of some cloud products from August

Salesforce (CRM.N) will raise prices for some of its cloud and marketing tools by an average 9% from August, the maker of software for customer relations management said, sending its shares up nearly 4% in early trading on Tuesday.

Its first price hike in seven years comes at a time when Salesforce and several other technology companies are increasing their spending to include generative artificial intelligence (AI) to their products and services.

https://www.reuters.com/technology/salesforce-raise-prices-some-cloud-products-august-2023-07-11/