Salesforce sets plan in motion to acquire AI prospecting platform Bluebirds

Salesforce has entered into a definitive agreement to acquire Bluebirds, an AI-powered prospecting platform. Bluebirds is known for assisting sales teams in identifying and engaging high-potential leads through advanced lead intelligence and data enrichment.

Salesforce plans to integrate Bluebirds' capabilities into its Sales Cloud and Agentforce offerings. The integration is intended to automate pre-sales work and enhance productivity for Salesforce customers. Bluebirds' technology focuses on streamlining top-of-funnel prospecting, enabling sales teams to connect with leads more efficiently.

https://www.mi-3.com.au/06-08-2025/salesforce-sets-plan-motion-acquire-ai-prospecting-platform-bluebirds