Salesforce sees new paths for discovery and recommendations as AI confidence grows

As shoppers flock to LLM-powered searches to learn more about products and set shopping budgets, Salesforce data reveals new opportunities for brands looking to have a firm hold on their customers' journeys.

“We see a lot of questions [from retailers and brands] being, How do my brand and my products show up where the shoppers start their journey?” said Caila Schwartz, Salesforce’s director of consumer insights and strategy for retail and consumers. “How do I take ownership of my brand presence in these spaces, and how do I plug into this audience space?”

https://www.emarketer.com/content/salesforce-sees-new-paths-discovery-recommendations-ai-confidence-grows