NBCUniversal, AWS, Adobe, and WPP Leaders Weigh AI Ad Innovation and IP Protection at CES

Executives from NBCUniversal, AWS, Adobe, and WPP discussed how AI is reshaping advertising while introducing new challenges around intellectual property protection during a CES panel. The conversation highlighted how generative AI enables faster, more personalized, and context-aware advertising—down to the scene and moment level—while underscoring the importance of responsible AI practices. Speakers also pointed to shifting audience behaviors and the growing influence of creator-driven media as defining forces in the future of AI-powered advertising.

https://deadline.com/2026/01/nbcuniversal-amazon-ai-advertising-ces-1236661744/