Salesforce’s New AI Agents Reduce Rote Marketing Tasks and Save Costs

Salesforce is rolling out a new suite of tools that use AI agents in its latest effort to take the grunt work out of marketing, sales, and commerce

The suite of tools, Marketing Cloud Next, helps marketers build and execute campaigns, including creating audience segments, drafting email and SMS copy, interacting with potential customers, managing leads, and monitoring ad performance by pausing underperforming ads and recommending tweaks based on a brand’s business goals.

https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/