Salesforce (NYSE:CRM) Faces New Compliance Challenge in California
- Joseph K

- Jul 23, 2025
- 1 min read
Enterprise software giants such as Salesforce CRM are facing a new headwind. Starting July 1, 2025, California’s expanded automatic renewal law (ARL) will impose stricter rules on subscription-based services.
This law seeks to protect consumers from confusing or hard-to-cancel auto-renewing contracts. For Salesforce, which relies on recurring revenue from cloud-based subscriptions, the new law could mean major operational and legal changes.
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