Salesforce launches customer-facing generative AI assistant

While most businesses are experimenting with generative AI assistants with internal applications, Salesforce joins Amazon in launching AI capabilities designed for customer interactions.

Salesforce launched Einstein Copilot, its AI-powered assistant, globally in February. The vendor has since continued to apply generative AI capabilities to worker-facing tools, including conversation mining to help call centers uncover the most common reasons for customer inquiries. It is now piloting its direct use with customers.

https://www.ciodive.com/news/salesforce-customer-facing-generative-ai-einstein-service-agent/721800/