Salesforce launches advertising sales management platform for publishers

Global CRM business Salesforce has launched Advertising Sales Management for Media Cloud, an industry-specific application for managing cross-channel advertising sales.

Advertising Sales Management converges cross-channel planning and execution, automated client reporting and campaign optimization in a single platform to help drive revenue for publishers.

https://www.adnews.com.au/news/salesforce-launches-advertising-sales-management-platform-for-publishers