Salesforce issues call to resellers as it eyes direct model shift

CRM and enterprise software giant Salesforce has revealed its global ambitions to shift 10 per cent of its business towards an indirect sales model.

For a company that transacts 100 per cent direct, 10 per cent is a sizeable goal. As part of a trial in New Zealand, Salesforce has engaged 10 resellers in the market, including Datacom and LavaBox, who were the initial launch partners in cloud reseller program, with Micado being the latest participant.

https://www.arnnet.com.au/article/697026/salesforce-issues-call-resellers-it-eyes-direct-model-shift/