Salesforce: Data Will Drive Marketing Agendas In Times Of Uncertainty

Salesforce released the sixth edition of its State of Marketing Report which revealed that, as technology drives customer expectations, marketers in the UK have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase. In addition to 5G, marketers in the UK also expect that expanded online populations and new regulations will bring transformational impacts by 2030, the Salesforce report finds. However, nothing is anticipated more than the new customers and prospects brought online as digital life increasingly permeates the global population.

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