Marc Benioff launched a wave of '4,000 layoffs' headlines. It isn’t that simple.
- Joseph K
- Sep 16
- 1 min read
The specter of artificial intelligence is looming over the tech industry that created it. Companies are unabashedly using chatbots to write code, to answer customers’ questions and to make ads. For worried workers, the threat of AI replacement is no longer theoretical.
Salesforce is at the front of this shift, with CEO Marc Benioff peddling his “Agentforce” AI tool and recently touting an AI-driven cut of 4,000 “heads” from his customer support ranks. But this didn’t entail a layoff of 4,000 workers, the company said. Inside the San Francisco tech giant, there’s now a growing effort to soften AI’s job replacement blow.
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