How the Salesforce Lead Object broke B2B marketing (and how to fix it)

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems.

I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. 

https://martech.org/how-the-salesforce-lead-object-broke-b2b-marketing-and-how-to-fix-it/