Facing an Uproar, Salesforce CEO Marc Benioff Showed Why He’s an Effective Leader

Communications scholar Marshall McLuhan’s prescient 1964 bestseller, Understanding Media, argued that “the media is the message,” in which the technology overtakes the spoken words it transmits. In fact, the core messages can get garbled if the media can’t keep up with the intended meaning. Ironically, the media echo chamber initially misunderstood key messages from Salesforce founder Marc Benioff about the safety context of the San Francisco-based Dreamforce extravaganza, as well as the nature of the technology it was showcasing.

https://insights.som.yale.edu/insights/facing-an-uproar-salesforce-ceo-marc-benioff-showed-why-hes-an-effective-leader