​​FIFA announces Salesforce as Official Tournament Supporter of FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™​

FIFA is pleased to announce the #1 Agentic customer relationship management (CRM) platform, Salesforce, as an Official Tournament Supporter of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™.

The partnership will see Salesforce support a range of operational and fan-facing functions across both tournaments, with Agentforce 360 and Slack helping FIFA deliver seamless experiences for fans, volunteers, Host City authorities, suppliers and other tournament stakeholders.

https://inside.fifa.com/tournament-organisation/commercial/media-releases/salesforce-official-tournament-supporter-world-cup-2026-womens-2027