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NEWS
Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026™ in North America and Europe and the FIFA Women's World Cup 2027™ in North America and the host country Brazil. The multi-tournament partnership brings together the most-watched sporting events on the planet with Agentforce 360, the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise — built on Sla
Joseph K
Jun 5
FIFA announces Salesforce as Official Tournament Supporter of FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
FIFA is pleased to announce the #1 Agentic customer relationship management (CRM) platform, Salesforce, as an Official Tournament Supporter of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. The partnership will see Salesforce support a range of operational and fan-facing functions across both tournaments, with Agentforce 360 and Slack helping FIFA deliver seamless experiences for fans, volunteers, Host City authorities, suppliers and other tournament stakehold
Joseph K
Jun 5
Salesforce : Signs Definitive Agreement to Acquire Contentful
Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world's leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce's Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce's leading applications. By leveraging Data 360, Agen
Joseph K
Jun 1
Salesforce Grants Equity Awards to Cimulate Under Its Inducement Equity Incentive Plan
Salesforce (NYSE: CRM), the #1 AI CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Cimulate. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. https://www.caledonianrecord.com/salesforce-grants-equity-awards-to-cimulate-under-its-inducement-equity-incentive-plan
Joseph K
May 22
Cint and Salesforce to Deliver the Next Generation of AI-Powered Support
Cint, the global technology company behind continuous research and measurement, today announced an expanded collaboration with Salesforce, the world’s #1 AI CRM, through Slack, its cloud-based team communication platform. This builds on a multi-year strategic roadmap that has seen Cint make substantial investments in the Salesforce ecosystem. Cint’s existing relationship leverages Salesforce Sales Cloud to power a custom CPQ (Configure, Price, Quote) engine and Einstein Bots,
Joseph K
May 21
Salesforce Grants Equity Awards to Apromore Under Its Inducement Equity Incentive Plan
Salesforce (NYSE: CRM), the #1 AI CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Apromore. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. https://www.businesswire.com/news/home/20260325027718/en/Salesforce-Grants-Equity-Awards-to-Apromore-Under-Its-Induceme
Joseph K
Mar 25
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