Discovery Plus, Salesforce Executives on Consumer Acquisition in Competitive Streaming Marketplace

Discovery Plus is navigating the ever-growing streaming marketplace and today’s competitive landscape for subscriber acquisition. While discussing audience-building strategy, Michael Bishara, group senior vice president and general manager of direct-to-consumer for Discovery, noted that “the consumer [is] at the center of everything that we do,” in a Variety Streaming Room presented by Salesforce.

https://variety.com/video/discovery-plus-salesforce-consumer-acquisition-streaming-marketplace/