AI is here: Salesforce’s Martin Kihn says marketers must act now or risk falling behind
- Joseph K
- Jul 29
- 1 min read
Salesforce’s Martin Kihn doesn’t mince words when describing the stakes of today’s AI moment.
“We need to say: change is good. The one option we don’t have is to do nothing,” said Kihn, senior vice president of product strategy for Marketing Cloud. “A year from now, you’re going to wish you had started.”
On his first visit to Australia, Kihn offered a sweeping yet grounded perspective on the rise of agentic AI, not just as a surging new technology, but as a reshaping force for how brands engage, operate and grow. His message for marketers: the future isn’t just about content generation or automation. It’s about bots talking to bots, workflows rebuilding themselves, and a fundamental shift in how customer experiences are designed.
Comments