Why Salesforce’s Headless Contentful Deal Is Bigger Than Content Management

Salesforce’s acquisition of Contentful signals a fundamental shift in how enterprises must think about content, positioning it as the operational infrastructure that powers AI-driven CX.  

As the boundaries between digital experience platforms, CRM systems, and contact centers intertwine, the future of customer engagement will depend on how effectively organizations can unify content, data, and logic into a single, intent-driven ecosystem.  

https://www.cxtoday.com/crm/salesforce-contentful-acquisition-ai-customer-experience/