The enterprise app store wars are here. That’s bad timing for Salesforce.

Salesforce has arguably done more to promote and establish the concept of software as a service than any other enterprise IT company, but it has never been able to go it alone. And now, armed with a fresh marketing message and a sparkly new product, Salesforce will need to prove to a still-skeptical community of third-party software vendors that the company’s prospects make it an attractive option around which to build a business.

https://www.protocol.com/enterprise/salesforce-appexchange-partnership-isv-genie