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Smart collaborates with Salesforce to deliver AI-powered digital experiences for customers

  • Writer: Joseph K
    Joseph K
  • Jun 13, 2025
  • 1 min read

Smart Communications Inc. (Smart), the mobile services arm of PLDT, Inc., is teaming up with Salesforce to implement Commerce Cloud. This partnership will create a unified digital storefront for over 50 million subscribers across both prepaid and postpaid plans in the Philippines.

“This transformation will not only streamline their e-commerce operations but also position them for continued success in the Philippines’ competitive telecommunications landscape,” Abraham Cuevas, regional vice president and country manager, Philippines, Salesforce, said.







 
 
 

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