Salesforce Winter ’27: Agents Now Run the Workflow

Salesforce’s Winter ’27 Release shifts Agentforce from task-level assistance to end-to-end autonomous workflow execution, arriving as 73.1% of enterprise software decision makers (n=833) rank Agentic AI as a high technology priority, consistent with the 86.6% high-priority figure from the prior 1H 2026 survey wave (n=830). The release delivers 15 production-ready innovations spanning contact center, commerce, scheduling, and developer tooling, with early production metrics including a 13% conversion lift from Agentic Commerce Search and live deployments across 30+ countries. In a CRM market where Salesforce holds 34.1% share at $29.1B and an enterprise software market that reached $592.4B in 2025 with a base-case trajectory toward $1.1T by 2031, the Winter ’27 platform positions Salesforce to capture share as buyers consolidate AI investments around vendors that can prove concrete ROI.

https://futurumgroup.com/insights/salesforce-winter-27-agents-now-run-the-workflow/