Salesforce unveils Life Sciences Cloud for pharma organizations

Salesforce has announced Life Sciences Cloud, a secure platform for pharmaceutical and medical technology organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey and leverage AI to deliver personalized experiences.

Commercial Operations helps manage the commercial lifecycle with timely insights around contract compliance, pricing, inventory levels and more. Commercial Operations include health intelligence powered by Tableau; medical sales emails using GenAI to create tailored, secure messages notifying stakeholders like hospitals or clinics that new devices are available; clinical operations; data cloud for health; chain of custody management; participant management and pharma CRM.

https://erp.today/salesforce-unveils-life-sciences-cloud-for-pharma-organizations/