Salesforce to Acquire Bluebirds, Continues to ‘Agentify’ the Enterprise

Salesforce has agreed to snap up Bluebirds, the presales prospecting platform provider.

Its platform comprises out-of-the-box targeting, data enrichment, and signal scoring tools.

There is also a prospecting agent that takes intelligence from these tools and prospects on behalf of sales reps.

Soon, Salesforce will make the agent available on Sales Cloud and Agentforce.

In doing so, the CRM leader aims to reduce busywork for sales reps and help them spend more time selling and closing.

https://www.cxtoday.com/crm/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise/