Salesforce’s woes underline marketing’s agentic AI problems

Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for prime time.

So, are companies not interested in agentic AI, or just not ready for it? And what does that mean for marketers?

https://martech.org/salesforces-woes-underline-marketings-agentic-ai-problems/