Salesforce’s Rohit Mahna: The financial industry needs to get comfortable being uncomfortable

When I interview the heads of marketing and digital at major financial services institutions, I hear the same thing — how important it is to have a unified, consistent, and delightful customer experience. That’s hard. Doing that, especially for large, legacy institutions, is really hard. Today’s customers have increasingly high expectations. People today want the same experiences from their financial institutions as they get from their car-hailing, food delivery, and dating apps.

https://tearsheet.co/podcasts/salesforces-rohit-mahna-the-financial-industry-needs-to-get-comfortable-being-uncomfortable/