Salesforce’s latest tools aim to help marketers test, learn, and iterate faster

At its Connections event in Chicago, Salesforce rolled out several agentic marketing tools that are designed to help build pipelines, create content, and run campaigns in collaboration with AI.

The goal, said CMO Patrick Stokes, is speed. While marketers have plenty of ideas, they lack the ability to act on them quickly. The new tools are designed to help them test, learn, and iterate faster by turning those ideas into campaigns.

https://www.emarketer.com/content/salesforce-agentic-marketing-tools-ai-campaign-automation