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Salesforce's 'headless' strategy presents possible growth opportunity: BNP Paribas

  • Writer: Joseph K
    Joseph K
  • Jun 12
  • 1 min read

Salesforce (CRM) highlighted a 'headless' strategy as a potential driver of new growth that is not yet included in its guidance during an investor call with BNP Paribas.

The headless strategy refers to the monetization of artificial intelligence agents as users of its software products.






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