Salesforce rolls out loyalty management to help drive more meaningful customer experiences

Salesforce has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B and B2C customers with a flexible, configurable and quickly deployable solution that fits their specific needs.

https://www.kmworld.com/Articles/News/News/Salesforce-introduces-loyalty-management-to-help-drive-more-meaningful-customer-experiences-144733.aspx