Salesforce Predicts AI Will Drive $194 Billion In Online Holiday Sales

With online sales slowing down, e-commerce retailers will need to use discounts, customer-friendly return policies, and predictive and generative AI tools to win during the upcoming holiday season, according to the holiday forecast released today by Salesforce.

https://www.forbes.com/sites/joanverdon/2023/08/23/salesforce-predicts-ai-will-drive-194-billion-in-online-holiday-sales/?sh=1e9d365a3ef6