Salesforce (NYSE:CRM) Gets Social with New Sprout Deal

Salesforce is strengthening ties with Sprout Social, a cloud-based social media management platform, to bring major social media channels directly into CRM’s Digital Engagement platform. This move aims to help brands respond more quickly to customers and connect social media with CRM data for a complete view of client interactions.

https://www.tipranks.com/news/salesforce-nysecrm-gets-social-with-new-sprout-deal