Salesforce launches cross channel planning platform for advertising inventory

Salesforce has launched its Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel planning and execution, automated client reporting and campaign optimisation converge in a single platform. The company says it will help drive revenue for publishers.

https://www.enterprisetimes.co.uk/2021/07/19/salesforce-launches-cross-channel-planning-platform-for-advertising-inventory/