Salesforce Is Ditching Its Awkward Corporate Obsession With Hawaiian Culture

San Francisco’s largest employer—and owner of the city’s tallest skyscraper—is toning down its obsession with Hawaii. After employees raised concerns of cultural appropriation in late 2018, the business software company Salesforce convened focus groups of native Hawaiian employees. Concerns raised in those talks led Salesforce to remove Hawaiian terminology from its internal branding, according to a source in the Salesforce Office of Equality who spoke on condition of anonymity. Just 57 of Salesforce’s 21,148 U.S. employees identify as Hawaiian or Pacific Islander, according to its 2018 diversity report submitted to the Equal Employment Opportunity Commission.

https://www.thedailybeast.com/salesforce-is-ditching-its-awkward-corporate-obsession-with-hawaiian-culture