Salesforce is acquiring Contentful to give Agentforce a content layer that can assemble experiences on the fly

Salesforce has signed a definitive agreement to acquire Contentful, the API-first headless content management platform used by more than 4,800 enterprises to deliver digital experiences across web, mobile, and emerging channels. The deal, announced on Sunday, does not disclose financial terms. Contentful was last valued at more than $3 billion in a 2021 Series F round led by Tiger Global. The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027.

https://thenextweb.com/news/salesforce-acquires-contentful-headless-cms-agentforce