Salesforce enhances Consumer Goods Cloud with productivity-boosting AI

Salesforce Inc. said today it’s boosting its Consumer Goods Cloud with new artificial intelligence and data capabilities that aim to boost productivity in retailer’s and supplier’s route-to-market processes.

The Salesforce Consumer Goods Cloud platform provides tools that help companies to unlock and unify customer data and industry market research. It’s most often used by account representatives to gain deeper insights into buyer’s preferences, so they can better optimize their retail planning and execution operations.

https://siliconangle.com/2024/06/11/salesforce-enhances-consumer-goods-cloud-productivity-boosting-ai/