Salesforce director named chief of operations, finance
- Joseph K
- Feb 6
- 1 min read
Salesforce’s decision to combine the roles of CFO and COO highlights a growing trend. Other companies that have taken this step in recent years include Qualcomm, Sony and Claire’s.
“CFOs who focus purely on financial reporting and compliance risk being overshadowed by those who can directly impact operations and growth,” Shawn Cole, president at the executive search firm Cowen Partners, told CFO Dive. “The modern CFO must now demonstrate strategic, operational, and leadership capabilities beyond traditional finance.”
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