Salesforce, Databricks And Snowflake Pay $9.3B For Data Deals. Here’s Why

In the last month, three leading technology companies announced $9.3 billion worth of deals to acquire data management companies in quick succession. These include:

• Databricks/Neon. On May 14, Databricks, a data analytics company, announced a $1 billion deal to acquire Neon, a provider of a cloud-based open source database called PostgreSQL — which developers use to “build apps and websites,” reported the Wall Street Journal.

• Salesforce/Informatica. On May 27, Salesforce — which has been pushing its agentic AI tool Agentforce, noted my February 2025 Forbes column — struck an $8 billion deal to buy data management provider Informatica — to encourage more companies to build AI agents, according to the Journal.

• Snowflake/Crunchy Data. On June 2, Snowflake — a data cloud service provider whose then-new CEO I interviewed about a year ago in Forbes — bought Crunchy Data for $250 million to take control of its own Postgres startup, noted the Journal.

https://www.forbes.com/sites/petercohan/2025/06/06/salesforce-databricks-and-snowflake-93b-in-data-deals-may-not-pay-off/