Salesforce combines AI, data, and CRM in new Marketing Cloud edition

Salesforce is launching a new version of Marketing Cloud it says will connect the dots between customer relations management (CRM) software, artificial intelligence (AI) tools, and first-party data to give small business clients a much-needed advantage.

The new Marketing Cloud Growth is a marketing automation platform connected to Salesforce’s Einstein 1 CRM software and first-party data service Data Cloud, the latter of which the company is now offering for free with select plans.

https://www.asbn.com/articles/salesforce-combines-ai-data-and-crm-in-new-marketing-cloud-edition/