Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to bring Evergage’s technology into the Salesforce fold likely has more to do with delivering personalized experiences than its CDP offering. The companies announced the deal on Monday.

https://martechtoday.com/salesforce-buys-evergage-cdp-platform-to-boost-real-time-personalization-capabilities-238331