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Salesforce buys AI startup to boost its enterprise search abilities

  • Writer: Joseph K
    Joseph K
  • Nov 13, 2025
  • 1 min read

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools. Terms of the deal have not been disclosed.

Doti AI, founded last year, describes itself as a “Work AI” company focused on breaking down knowledge silos across enterprise tools, including Slack, Jira, Notion and Salesforce. Its platform uses contextual AI to help teams surface information and automate internal responses—like answering questions in Slack channels without being asked twice. In January, the company raised a $7 million seed round led by F2 Venture Capital.





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