Salesforce brings new generative AI tools to marketers

Salesforce is growing its footprint in the AI space with a host of products set to be released over the coming months. The marketing-based and commerce-based tools are meant to help streamline the process for the platform’s users. The move is backed by research cited in release details finding that 60% of marketers believe generative AI will transform their role, and 71% believe it will help them focus on more strategic work.

https://www.marketingdive.com/news/salesforce-generative-ai-marketing-commerce-gpt/652421/