Salesforce announces new service and marketing innovations

Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.

This comes off the back of research that found 83% of customers are more loyal to companies that provide consistent experiences across departments, and 88% of customers saying that the experience a company provides is just as important as its products and services.

New marketing and cloud features use AI-powered conversational intelligence and allow mobile offline access to relevant information, along with further Customer Data Platform innovations.

https://itbrief.com.au/story/salesforce-announces-new-service-and-marketing-innovations