Salesforce Aims to Plug ‘AI Trust Gap’ With New Tech Tools

Salesforce says its new technology will help client companies use generative AI tools such as ChatGPT safely by protecting proprietary data, among other things.

For Salesforce, convincing information-technology leaders that generative artificial intelligence is safe to use within their digital corporate walls is crucial as it seeks to sustain a turnaround plan that began this year. Its most recent earnings and revenue topped Wall Street expectations, with Chief Executive Marc Benioff highlighting the company’s cost-cutting efforts as it copes with a recent sales slowdown and pressure from activist investors.

https://www.wsj.com/articles/salesforce-aims-to-plug-ai-trust-gap-with-new-tech-tools-19e11750