Salesforce adjusts Data Cloud pricing to entice customers to get their data in shape for Agentforce

One of the barriers to productive use of AI in the enterprise is the difficulty of bringing data together from various sources. Helping customers get their data in order is therefore a priority for vendors who are eager to sell their AI agent offerings. This is the motivition behind Salesforce's shake-up of pricing for Data Cloud, which it unveiled on Friday. I spoke to Craig Shull, Chief Pricing Officer at Salesforce, to find out more.

https://diginomica.com/salesforce-data-cloud-pricing-entice-customers-data-agentforce